LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008039035 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073404707 (alk. paper) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073404705 (alk. paper) |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
658.8/3 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Hair, Joseph F. |
TITLE STATEMENT |
Title |
Marketing research : |
Subtitle |
in a digital information environment / |
Statement of responsibility, etc |
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
EDITION STATEMENT |
Edition |
4th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Boston : |
Publisher |
McGraw-Hill Irwin, |
Date |
c2009. |
PHYSICAL DESCRIPTION |
Extent |
xxiv, 690 p. : |
Other Details |
col. ill ; |
Size |
27 cm. |
GENERAL NOTE |
General note |
Subtitle on 3rd ed., 2006 varies. |
STUDY PROGRAM |
Program name |
MARK205 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing research. |
ADDED ENTRY |
Name |
Bush, Robert P. |
ADDED ENTRY |
Name |
Ortinau, David J. |
MAIN ENTRY--PERSONAL NAME |
-- |
36875 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
123 |
ADDED ENTRY |
-- |
33064 |
ADDED ENTRY |
-- |
33063 |