| 000 -LEADER |
|---|
| fixed length control field |
01813pam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090109s2009 mauab 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009000872 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780137152223 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137152221 (pbk. : alk. paper) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn262433512 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
OCLCA |
| -- |
CDX |
| -- |
DLC |
| -- |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.37 |
| Item number |
.S49 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093535.0 |
| CONTROL NUMBER |
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| control field |
21554 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shih, Clara Chung-wai. |
| TITLE STATEMENT |
|---|
| Title |
The Facebook era : |
| Remainder of title |
tapping online social networks to build better products, reach new audiences, and sell more stuff / |
| Statement of responsibility, etc |
Clara Shih ; [foreword by Marc Benioff]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 236 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business. |
| CITATION/REFERENCES NOTE |
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| Name of source |
Library Journal. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Facebook (Electronic resource) |
| SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Facebook (Electronic resource) |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| General subdivision |
Computer networks. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| General subdivision |
Computer networks. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social networking. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |