000 -LEADER |
fixed length control field |
01879cam a2200325 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090528s2009 enka b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009021630 |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA904286 |
Source |
bnb |
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
014877603 |
Source |
Uk |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470743027 (cloth) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470743026 (cloth) |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn276340579 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
UKM |
-- |
BTCTA |
-- |
YDXCP |
-- |
BWKUK |
-- |
BWK |
-- |
SGB |
-- |
BWX |
-- |
DLC |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.A743 2009 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093556.0 |
CONTROL NUMBER |
control field |
21816 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Arnold, Chris. |
TITLE STATEMENT |
Title |
Ethical marketing and the new consumer / |
Statement of responsibility, etc |
Chris Arnold. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Chichester, U.K. : |
Name of publisher, distributor, etc |
Wiley, |
Date of publication, distribution, etc |
2009. |
PHYSICAL DESCRIPTION |
Extent |
xv, 272 p. : |
Other physical details |
ill ; |
Dimensions |
21 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. |
SUMMARY, ETC. |
Summary, etc |
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
HDR974 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Moral and ethical aspects. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
New Age consumers. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |