Ethical marketing and the new consumer / (Record no. 4282)

000 -LEADER
fixed length control field 01879cam a2200325 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090528s2009 enka b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009021630
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA904286
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014877603
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470743027 (cloth)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470743026 (cloth)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn276340579
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UKM
-- BTCTA
-- YDXCP
-- BWKUK
-- BWK
-- SGB
-- BWX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .A743 2009
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093556.0
CONTROL NUMBER
control field 21816
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Arnold, Chris.
TITLE STATEMENT
Title Ethical marketing and the new consumer /
Statement of responsibility, etc Chris Arnold.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, U.K. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2009.
PHYSICAL DESCRIPTION
Extent xv, 272 p. :
Other physical details ill ;
Dimensions 21 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
SUMMARY, ETC.
Summary, etc Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
STUDY PROGRAM INFORMATION NOTE
Program name HDR974
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Moral and ethical aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New Age consumers.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2009-10-14 AMAUK 658.8 AR ET T0037693 2017-01-26 9.74 2017-01-26 REGULAR

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