LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010022588 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780765626318 (pbk. : alk. paper) |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
650.072 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Hair, Joseph F. |
TITLE STATEMENT |
Title |
Essentials of business research methods / |
Statement of responsibility, etc |
by Joseph F. Hair Jr. ... [et al.]. |
EDITION STATEMENT |
Edition |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Armonk, N.Y. : |
Publisher |
M.E. Sharpe, Inc., |
Date |
2011. |
PHYSICAL DESCRIPTION |
Extent |
xviii, 477 p. : |
Other Details |
ill. ; |
Size |
26 cm. |
CONTENTS |
Contents |
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results. |
STUDY PROGRAM |
Program name |
HDR900, OPS922 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Business |
General |
Research. |
ADDED ENTRY |
Name |
Celsi, Mary Wolfinbarger. |
ADDED ENTRY |
Name |
Money, Arthur H. |
ADDED ENTRY |
Name |
Samouel, Phillip. |
ADDED ENTRY |
Name |
Page, Michael J. |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 |
Public note |
Location Map |
MAIN ENTRY--PERSONAL NAME |
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61333 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
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481 |
ADDED ENTRY |
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8815 |
ADDED ENTRY |
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61334 |
ADDED ENTRY |
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ADDED ENTRY |
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8820 |