| 000 -LEADER |
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| fixed length control field |
01009cam a2200301 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080728s2008 nyua b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008276048 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071494410 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071494413 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn166390280 |
| CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Transcribing agency |
BTCTA |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
OCO |
| -- |
BWX |
| -- |
VP@ |
| -- |
CUY |
| -- |
OCLCQ |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
K623 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093655.0 |
| CONTROL NUMBER |
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| control field |
22563 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Knapp, Duane E. |
| TITLE STATEMENT |
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| Title |
The Brandpromise : |
| Remainder of title |
how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / |
| Statement of responsibility, etc |
Duane E. Knapp. |
| VARYING FORM OF TITLE |
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| Title proper/short title |
Brand promise |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xix, 264 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 247-253) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |