| 000 -LEADER |
|---|
| fixed length control field |
01276nam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110404s2011 njua b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470645956 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470645954 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ICrlF |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093658.0 |
| CONTROL NUMBER |
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| control field |
22599 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman. |
| TITLE STATEMENT |
|---|
| Title |
Real-time marketing & PR : |
| Remainder of title |
how to instantly engage your market, connect with customers, and create products that grow your business now / |
| Statement of responsibility, etc |
David Meerman Scott. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Real-time marketing and public relations |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 244 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [219]-225) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Explains how to design and develop a "real-time" public relations (PR) and marketing strategy, discussing ways to act and react to events as they occur, utilize the Internet, assess audience reaction to products and services, crowd-source product development, develop technology, and more. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |