| 000 -LEADER |
|---|
| fixed length control field |
00877nam a22003138a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030922s2004 nyu b 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003060546 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273655167 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.127 |
| Item number |
.H66 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093823.0 |
| CONTROL NUMBER |
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| control field |
23666 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hooley, Graham J. |
| TITLE STATEMENT |
|---|
| Title |
Marketing strategy and competitive positioning / |
| Statement of responsibility, etc |
Graham J. Hooley, John A. Saunders, Nigel F. Piercy. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Financial Times/Prentice Hall, |
| Date of publication, distribution, etc |
2004. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0312 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
p. cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Target marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saunders, John A., |
| Dates associated with a name |
1946- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |