000 -LEADER |
fixed length control field |
00877nam a22003138a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030922s2004 nyu b 000 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003060546 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273655167 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.127 |
Item number |
.H66 2004 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093823.0 |
CONTROL NUMBER |
control field |
23666 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Hooley, Graham J. |
TITLE STATEMENT |
Title |
Marketing strategy and competitive positioning / |
Statement of responsibility, etc |
Graham J. Hooley, John A. Saunders, Nigel F. Piercy. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Financial Times/Prentice Hall, |
Date of publication, distribution, etc |
2004. |
PROJECTED PUBLICATION DATE |
Projected publication date |
0312 |
PHYSICAL DESCRIPTION |
Extent |
p. cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK344 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Target marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Saunders, John A., |
Dates associated with a name |
1946- |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Piercy, Nigel. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |