Global marketing and advertising : (Record no. 6372)

000 -LEADER
fixed length control field 01357cam a2200301 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090123s2010 caua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009002539
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412970419 (pbk. : acid-free paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412970415 (pbk. : acid-free paper)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn299381579
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- BWX
-- CDX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .M66 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093843.0
CONTROL NUMBER
control field 23934
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
Dates associated with a name 1943-
TITLE STATEMENT
Title Global marketing and advertising :
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc Marieke de Mooij.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2010.
PHYSICAL DESCRIPTION
Extent xviii, 323 p. :
Other physical details ill ;
Dimensions 26 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
Form subdivision Cross-cultural studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Cross-cultural studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Form subdivision Cross-cultural studies.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2010-12-27 Kinokuniya 658.802 MO GL T0040799 2017-01-26 215.00 2017-01-26 REGULAR

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