000 -LEADER |
fixed length control field |
01357cam a2200301 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090123s2010 caua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009002539 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412970419 (pbk. : acid-free paper) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1412970415 (pbk. : acid-free paper) |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn299381579 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
YDXCP |
-- |
C#P |
-- |
BWX |
-- |
CDX |
-- |
DLC |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.127 |
Item number |
.M66 2010 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093843.0 |
CONTROL NUMBER |
control field |
23934 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Mooij, Marieke K. de, |
Dates associated with a name |
1943- |
TITLE STATEMENT |
Title |
Global marketing and advertising : |
Remainder of title |
understanding cultural paradoxes / |
Statement of responsibility, etc |
Marieke de Mooij. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Los Angeles : |
Name of publisher, distributor, etc |
SAGE, |
Date of publication, distribution, etc |
c2010. |
PHYSICAL DESCRIPTION |
Extent |
xviii, 323 p. : |
Other physical details |
ill ; |
Dimensions |
26 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Target marketing |
Form subdivision |
Cross-cultural studies. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
Form subdivision |
Cross-cultural studies. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Form subdivision |
Cross-cultural studies. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |