000 -LEADER |
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030986664 |
SYSTEM CONTROL NUMBER |
System control number |
11721 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126093936.0 |
CONTROL NUMBER |
control field |
24673 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Bateson, John E.G. |
TITLE STATEMENT |
Title |
Managing services marketing : |
Remainder of title |
text and readings. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Fort Worth : |
Name of publisher, distributor, etc |
Dryden Press, |
Date of publication, distribution, etc |
1995. |
PHYSICAL DESCRIPTION |
Extent |
Book. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing management. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Marketing. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |