000 -LEADER |
fixed length control field |
00666cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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010321n xx 000 0 und u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0538882158 |
SYSTEM CONTROL NUMBER |
System control number |
13856 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094058.0 |
CONTROL NUMBER |
control field |
25629 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Zikmund, William G. |
TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc |
William G. Zikmund, Michael d'Amico. |
EDITION STATEMENT |
Edition statement |
6th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Cincinnati, Ohio : |
Name of publisher, distributor, etc |
South-Western College, |
Date of publication, distribution, etc |
1999. |
PHYSICAL DESCRIPTION |
Extent |
xxix,701 p. : |
Other physical details |
+ CD-Rom ;. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. + CD-Rom. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK101 MARK922 TBS904 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
d'Amico, Michael. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |