Basic marketing research : (Record no. 9898)

000 -LEADER
fixed length control field 02055cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031207s2002 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130090484
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094450.0
CONTROL NUMBER
control field 27645
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
TITLE STATEMENT
Title Basic marketing research :
Remainder of title applications to contemporary issues /
Statement of responsibility, etc Naresh Malhotra .
VARYING FORM OF TITLE
Title proper/short title SPSS student version 10.0 for windows
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2002.
PHYSICAL DESCRIPTION
Extent xxxiii, 685 p. :
Other physical details ill. (some col.) ; + CD-Rom ;
Dimensions 26 cm.
GENERAL NOTE
General note Includes bibliographical references and indexes. Free student CD included: SPSS student edition 10.0 for windows. Pt. I. Introduction and Early Phases of Marketing Research -- 1. Introduction to Marketing Research -- 2. Defining the Marketing Research Problem and Developing an Approach -- Pt. II. Research Design Formulation -- 3. Research Design -- 4. Exploratory Research Design: Secondary Data -- 5. Exploratory Research Design: Syndicated Sources of Secondary Data -- 6. Exploratory Research Design: Qualitative Research -- 7. Descriptive Research Design: Survey and Observation -- 8. Causal Research Design: Experimentation -- 9. Measurement and Scaling: Fundamentals and Comparative Scaling -- 10. Measurement and Scaling: Noncomparative Scaling Techniques -- 11. Questionnaire and Form Design -- 12. Sampling: Design and Procedures -- 13. Sampling: Final and Initial Sample Size Determination -- Pt. III. Data Collection, Analysis, and Reporting -- 14. Field Work -- 15. Data Preparation and Analysis Strategy -- 16. Frequency Distribution, Hypothesis Testing, and Cross-Tabulation. 17. Hypothesis Testing Related to Differences -- 18. Correlation and Regression -- 19. Report Preparation and Presentation -- Pt. IV. Comprehensive Cases. System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT. + CD-Rom.
STUDY PROGRAM INFORMATION NOTE
Program name MARK977
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date checked out
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2003-12-07 AMAUK 658.83 MA BA T0020493 2017-01-26 45.99 2017-01-26 REGULAR    
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2007-01-04 Donation 658.83 MA BA T0028877 2020-06-10 45.99 2017-01-26 REGULAR 1 2020-05-21

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