000 -LEADER |
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02055cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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031207s2002 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130090484 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094450.0 |
CONTROL NUMBER |
control field |
27645 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K. |
TITLE STATEMENT |
Title |
Basic marketing research : |
Remainder of title |
applications to contemporary issues / |
Statement of responsibility, etc |
Naresh Malhotra . |
VARYING FORM OF TITLE |
Title proper/short title |
SPSS student version 10.0 for windows |
EDITION STATEMENT |
Edition statement |
4th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
2002. |
PHYSICAL DESCRIPTION |
Extent |
xxxiii, 685 p. : |
Other physical details |
ill. (some col.) ; + CD-Rom ; |
Dimensions |
26 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and indexes. Free student CD included: SPSS student edition 10.0 for windows. Pt. I. Introduction and Early Phases of Marketing Research -- 1. Introduction to Marketing Research -- 2. Defining the Marketing Research Problem and Developing an Approach -- Pt. II. Research Design Formulation -- 3. Research Design -- 4. Exploratory Research Design: Secondary Data -- 5. Exploratory Research Design: Syndicated Sources of Secondary Data -- 6. Exploratory Research Design: Qualitative Research -- 7. Descriptive Research Design: Survey and Observation -- 8. Causal Research Design: Experimentation -- 9. Measurement and Scaling: Fundamentals and Comparative Scaling -- 10. Measurement and Scaling: Noncomparative Scaling Techniques -- 11. Questionnaire and Form Design -- 12. Sampling: Design and Procedures -- 13. Sampling: Final and Initial Sample Size Determination -- Pt. III. Data Collection, Analysis, and Reporting -- 14. Field Work -- 15. Data Preparation and Analysis Strategy -- 16. Frequency Distribution, Hypothesis Testing, and Cross-Tabulation. 17. Hypothesis Testing Related to Differences -- 18. Correlation and Regression -- 19. Report Preparation and Presentation -- Pt. IV. Comprehensive Cases. System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT. + CD-Rom. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK977 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
General subdivision |
Methodology. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |