The practice of advertising /
Title By: Mackay, Adrian R [Editor.]
Material type:
BookPublisher: Oxford : Elsevier Butterworth-Heinemann, 2005.Edition: 5th ed.Description: xxiv, 367 p. : ill ; 24 cm.ISBN: 0750661739Subject(s): Advertising | Public relations
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PR AC (Browse shelf) | Available | T0024846 |
Total holds: 0
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| 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management | 659.1 PE ST Strategic advertising management | 659.1 PR AC The practice of advertising / | 659.1 QU CA Cases in advertising and promotion management. | 659.1 RI PO Positioning : | 659.1 RO AD Advertising and promotion management / |
Previous ed.: 1995.
Includes bibliographical references and index. This text addresses key issues in the advertising industry presenting a comprehensive overview of its componenets. The specialist knowledge gained from the contributors provides a valuable insight for practioners and students wishing to gain a solid grounding in the subject.