Why we shop : emotional rewards and retail strategies /
By: Pooler, Jim
Material type:
BookPublisher: Westport, CT : Praeger, 2003.Description: 206 p. : ill ; 25 cm.ISBN: 027598172X (alk. paper)Subject(s): Consumer behavior | Shopping -- Psychological aspects | Retail trade | Consumers | Shopping -- Psychological aspects | Retail tradeDDC classification: 658.8/342
Summary:
Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 PO WH (Browse shelf) | Available | T0022145 |
Total holds: 0
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| 658.8342 OS MA The marketing power of emotion / | 658.8342 PE CO Consumer behavior and marketing strategy / | 658.8342 PE CO Consumer behavior & marketing strategy / | 658.8342 PO WH Why we shop : emotional rewards and retail strategies / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / |
Includes index.
Choice.
Reference and Research Book News.
Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands.
Adult Follett Library Resources.