Consumer behaviour : implications for marketing strategy
By: Neal, Cathy M
Title By: Quester, Pascale Genevieve | Hawkins, Del I
Material type:
BookPublisher: North Ryde : McGraw-Hill, 2004.Edition: 4th ed.Description: xxxiii, 668 p. : ; 26 cm. : ill.ISBN: 0074713493Program: MARK217 MARK936Subject(s): Consumer behavior -- Australia | Market surveys -- Australia | Consumer behavior -- Australia -- Case studies | Consumer behavior -- New Zealand | Market surveys -- New Zealand
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 NE CO (Browse shelf) | Available | T0026181 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 NE CO (Browse shelf) | Available | T0025007 |
Total holds: 0
Includes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
MARK217 MARK936