Digital marketing strategy : text and cases /
By: Urban, Glen L
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Description: xvii, 195 p. : ill ; 25 cm.ISBN: 0131831771Program: MARK301; MARK901Subject(s): Marketing -- Management | Electronic commerce -- Management | Internet marketing | Consumer behavior | Strategic planningDDC classification: 658.8/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 UR DI (Browse shelf) | Available | T0030782 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 UR DI (Browse shelf) | Available | T0022147 |
Total holds: 0
Includes bibliographical references and index.
MARK301
MARK901