Applications in basic marketing : clippings from the popular business press /
By: Perreault, William D. Jr
Title By: McCarthy, Edmund Jerome
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill, 2005.Description: vii, 214 p. : ill ; 26 cm.ISBN: 0072864702Subject(s): Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PE AP (Browse shelf) | Available | T0025347 |
Total holds: 0
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| 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PE AP Applications in basic marketing : clippings from the popular business press / | 658.8 PE BA Basic marketing : a marketing strategy planning approach / | 658.8 PE BA Basic marketing : a global-managerial approach / | 658.8 PE ES Essentials of marketing : a marketing strategy planning approach / |
Companion volume to the authors' Basic marketing, and, Essentials of Marketing. "15th annual edition"--p. v. Includes bibliographical references.