Strategic marketing communications : new ways to build and integrate communications /
By: Smith, Paul
Title By: Berry, Chris | Pulford, Alan
Material type:
BookPublisher: London : Kogan Page, 1999.Edition: rev. ed.Description: xii, 300 p. : ; 24 cm. : ill.ISBN: 0749429186Subject(s): Communication in marketing | Strategic planning
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 SM ST (Browse shelf) | Available | T0026450 |
Total holds: 0
Includes bibliographical references and index.