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Marketing planning : principles into practice /

By: Wood, Marian Burk
Material type: BookPublisher: Harlow : Prentice Hall, 2004.Description: xxii, 379 p. : ill. ; + CD-Rom ; 25 cm.ISBN: 0131968661Program: MARK344Subject(s): Marketing -- Management
Summary:
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.".
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1 CD-ROM. Formerly CIP. Uk. Includes bibliographical references and index.

"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.".

MARK344

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