Marketing plans : how to prepare them, how to use them /
By: McDonald, Malcolm
Material type:
BookPublisher: Oxford : Butterworth-Heinemann, 2007.Edition: 6th ed.Description: xvii, 675 p. : col. ill ; 25 cm.ISBN: 9780750683869Program: MARK344 MARK935Subject(s): Marketing | Marketing -- Planning
Summary:
"This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text." --BOOK JACKET.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MC MA (Browse shelf) | Available | T0031363 |
Total holds: 0
Previous ed.: 2002. Includes index.
"This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text." --BOOK JACKET.
MARK344 MARK935