International marketing /
By: Czinkota, Michael R
Title By: Ronkainen, Ilkka A
Material type:
BookPublisher: New Delhi : Thomson/South-Western, c2007.Edition: 8th ed.Description: ill. : ; 28 cm. xxx, [646 p.].ISBN: 9788131501610Program: MARK343Subject(s): Export marketing | Marketing, International
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.848 CZ IN (Browse shelf) | Available | T0033445 |
Includes bibliographical references and indexes.
1. The international marketing imperative -- 2. International trade institutions and trade policy --3. The cultural environment -- 4. The economic environment -- 5. The international political and legal environment --6. Building the knowledge base -- 7. Exporting, licensing, and franchising -- 8. Product adaptation -- 9. Export pricing strategies -- 10. International communications -- 11. Channels and distribution strategies -- 12. Global strategic planning -- 13. Global market expansion -- 14. Product and brand management -- 15. Services marketing -- 16. Global pricing strategies -- 17. Logistics and supply chain management -- 18. Global promotional strategies -- 19. Marketing organization, implementation, and control -- 20. The future -- Cases -- Video case.
MARK343