Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /
By: Kolb, Bonita M
Material type: BookPublisher: Oxford : Elsevier, c2008.Edition: 1st ed.Description: x, 276 p ; 25 cm.ISBN: 9780750687607Subject(s): Marketing research | Non-profit organizations -- Marketing | Non-profit organizations -- Research -- MethodologyItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 KO MA (Browse shelf) | Available | T0034371 |
Total holds: 0
Includes bibliographical references and index.