Essentials of marketing research /
By: Zikmund, William G
Material type: BookPublisher: Mason, Ohio : Thomson/South-Western, c2007.Edition: 3rd ed.Description: xvii, 414 p. : ill ; 28 cm.ISBN: 9780324548273Subject(s): Marketing researchItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZI ES (Browse shelf) | Available | T0035292 |
Total holds: 0
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658.8 ZE SE Services marketing : | 658.8 ZE SE Services marketing : | 658.8 ZI ES Essentials of marketing research / | 658.8 ZI ES Essentials of marketing research / | 658.8 ZI ES Essentials of marketing research | 658.8 ZI MA Marketing : creating and keeping customers in an e-commerce world / | 658.8 ZI MA Marketing. |
Includes bibliographical references and index.