Basic marketing : a marketing strategy planning approach /

By: Perreault, William D

Title By: Cannon, Joseph P | McCarthy, E. Jerome

Material type:

BookPublisher: Boston : McGraw-Hill Irwin, c2008.Edition: 16th ed.Description: xxxvii, 790 p. : col. ill. ; + CD-ROM ; 29 cm.ISBN: 9780073324043Subject(s): Marketing

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 PE BA (Browse shelf)	Available		T0035769

Total holds: 0

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CD-ROM. Includes bibliographical references and index.

UOWD Library

Basic marketing : a marketing strategy planning approach /

By: Perreault, William D

Title By: Cannon, Joseph P | McCarthy, E. Jerome

, Shelving location: Main Collection Close shelf browser