Consumer behaviour : implications for marketing strategy /
By: Quester, Pascale
Title By: Neal, Cathy M | Hawkins, Del I | Pettigrew, Simone
Material type:
BookPublisher: NSW, McGraw-Hill Australia Pty Ltd, c2007.Edition: 5th ed.Description: xxviii, 667 p. : ill. (some col ; 27 cm.ISBN: 9780074716922Subject(s): Consumer behavior -- Australia | Market surveys -- Australia | Consumer behavior -- Australia -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 QU CO (Browse shelf) | Available | T0037833 |
Total holds: 0
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| 658.8342 PE CO Consumer behavior and marketing strategy / | 658.8342 PE CO Consumer behavior & marketing strategy / | 658.8342 PO WH Why we shop : emotional rewards and retail strategies / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / |
Includes bibliographical references and index.