Marketing research : an applied orientation /
By: Malhotra, Naresh K
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010.Edition: 6th ed.Description: 929 p. : ill ; 28 cm.ISBN: 9780136094234Program: HDR900 MARK977Subject(s): Marketing research | Marketing research -- Methodology
Summary:
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MA MA (Browse shelf) | Available | T0047079 | ||
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 MA MA (Browse shelf) | Available | T0038489 |
Total holds: 0
Includes bibliographical references and index.
HDR900 MARK977
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.