Principles & practice of marketing /
By: Blythe, Jim
Material type:
BookPublisher: Hampshire : Cengage Learning, 2009.Edition: 2nd ed.Description: xxi, 744 p. : ill ; 28 cm.ISBN: 9781408011478Other title: Principles and practice of marketing.Subject(s): Marketing | Marketing -- Europe -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BL PR (Browse shelf) | Available | T0038884 |
Total holds: 0
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| 658.8 BL ES Essentials of marketing / | 658.8 BL KE Key concepts in marketing / | 658.8 BL ON 100 great marketing ideas from leading companies around the world / | 658.8 BL PR Principles & practice of marketing / | 658.8 BL PR Principles and practice of marketing / | 658.8 BO SA Sales as a strategic tool in your organization | 658.8 BR ES Essentials of marketing / |
Includes bibliographical references and index.