Integrated advertising, promotion & marketing communications /
By: Clow, Kenneth E
Title By: Baack, Donald
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd ed.Description: xxvii, 538 p. : ill ; 28 cm.ISBN: 0131405462Program: TBS982Other title: Integrated advertising, promotion, and marketing communications.Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 CL IN (Browse shelf) | Available | T0024335 |
Total holds: 0
Includes bibliographical references and indexes.
TBS982