Services marketing : people, technology, strategy
By: Lovelock, Christopher H
Title By: Wirtz, Jochen
Material type:
BookPublisher: Boston : Prentice Hall, c2011.Edition: 7th ed.Description: 648 p. : ill., map ; 29 cm.ISBN: 9780136118749; 9780273756064Program: MARK270 HDR974 MARK938Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658 LO SE
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf) | Available | T0039421 |
Total holds: 0
Includes bibliographical references and indexes.
MARK270 HDR974 MARK938