Brand sense : sensory secrets behind the stuff we buy /
By: Lindstrom, Martin
Title By: Kotler, Philip
Material type:
BookPublisher: London : Kogan Page, c2010.Edition: 2nd ed.Description: x, 175 p. : ill ; 22 cm.ISBN: 9780749460570Program: HDR974Subject(s): Brand name products | Business names | Advertising -- brand name products | Advertising -- Psychological aspects | Senses and sensation
Summary:
In this updated paperback edition of the 2005 edition, Lindstrom (Buyology) explains how sensory aspects of products seduce consumers. Based on his global sensory branding research, the marketing expert presents examples of how companies tempt us to purchase everything from foods to computers and services by appealing to our senses and the need for ritual and belonging. His Smash Your Brand test assesses whether brand appeal is still sustainable even if a product's features are changed.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 LI BR (Browse shelf) | Available | T0040258 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.827 KU BR Brand breakout : how emerging market brands will go global | 658.827 LA MA Managing brands : a contemporary perspective / | 658.827 LE LA The language of branding : | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LU BR Brands : the logos of the global economy / | 658.827 LU XU Luxury brands in emerging markets |
Includes bibliographical references and index.
In this updated paperback edition of the 2005 edition, Lindstrom (Buyology) explains how sensory aspects of products seduce consumers. Based on his global sensory branding research, the marketing expert presents examples of how companies tempt us to purchase everything from foods to computers and services by appealing to our senses and the need for ritual and belonging. His Smash Your Brand test assesses whether brand appeal is still sustainable even if a product's features are changed.
HDR974