Business research methods /
By: Quinlan, Christina
Material type:
BookPublisher: Andover, Hampshire, UK : South-Western Cengage Learning, c2011.Description: xxvii, 489 p. : ill ; 25 cm.ISBN: 9781408007792Program: HDR907 HDR900 HDR903 TBS922 OPS922Subject(s): Management -- Research -- Methodology | Management -- ResearchDDC classification: 658.0072 Online resources: Location Map
Summary:
In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertation
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.0072 QU BU (Browse shelf) | Available | T0040208 |
Total holds: 0
Includes bibliographical references and index.
In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertation
HDR907 HDR900 HDR903 TBS922 OPS922