Marketing management : text and cases /
By: Loudon, David L
Title By: Stevens, Robert E | Wrenn, Bruce
Material type:
BookPublisher: New York : Best Business Books, an imprint of The Haworth Press, Inc., 2004.Description: xiii, 373 p. : ill ; 22 cm.ISBN: 0789012332 (Case : alk. paper); 0789002906 (Soft : alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO MA (Browse shelf) | Available | T0024834 |
Total holds: 0
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| 658.8 LE SO Social marketing : | 658.8 LO EN Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / | 658.8 LO ES Essentials of services marketing / | 658.8 LO MA Marketing management : text and cases / | 658.8 LO PR Principles of service marketing and management / | 658.8 LO PR Principles of service marketing and management / | 658.8 LO SE Services marketing in Asia : managing people, technology, and strategy / |
Includes bibliographical references and index.