Consumer behaviour /
By: Noel, Hayden
Material type: BookSeries: Basics marketing 01. Publisher: Lausanne, Switzerland : AVA Academia, c2009.Description: 175 p. : col. ill ; 23 cm.ISBN: 9782940373840Other title: Consumer behavior.Subject(s): Consumer behavior | Marketing
Summary:
Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 NO CO (Browse shelf) | Available | T0040802 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8342 NE CO Consumer behaviour : implications for marketing strategy / | 658.8342 NE CO Consumer behaviour : implications for marketing strategy | 658.8342 NE CO Consumer behaviour : implications for marketing strategy | 658.8342 NO CO Consumer behaviour / | 658.8342 OS CO Consumer behaviour : perspectives, findings and explanations / | 658.8342 OS MA The marketing power of emotion / | 658.8342 PE CO Consumer behavior and marketing strategy / |
Numbering on alternate pages.
Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.