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Consumer behaviour /

By: Noel, Hayden
Material type: BookSeries: Basics marketing 01. Publisher: Lausanne, Switzerland : AVA Academia, c2009.Description: 175 p. : col. ill ; 23 cm.ISBN: 9782940373840Other title: Consumer behavior.Subject(s): Consumer behavior | Marketing
Summary:
Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 NO CO (Browse shelf) Available T0040802
Total holds: 0

Numbering on alternate pages.

Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.

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