Managing brands : a contemporary perspective /
By: Laforet, Sylvie
Material type:
BookPublisher: London : THe McGraw Hill, 2010.Description: xxiv, 412 p. : ill ; 26 cm.ISBN: 9780077117481Subject(s): Brand name products -- Management | Product management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 LA MA (Browse shelf) | Available | T0040907 |
Total holds: 0
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| 658.827 KR BR Branding from A to Z / | 658.827 KR BR Brands and desires / | 658.827 KU BR Brand breakout : how emerging market brands will go global | 658.827 LA MA Managing brands : a contemporary perspective / | 658.827 LE LA The language of branding : | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / |