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Principles of services marketing /

By: Palmer, Adrian, 1955-
Material type: BookPublisher: London : McGraw Hill, 2001.Edition: 3rd. ed.Description: xvi, 516 p. : ill. ; 24 cm.ISBN: 0077097483Subject(s): Marketing management | Service industries -- Marketing -- Management
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 PA PR (Browse shelf) Available T0012603
Total holds: 0

Includes bibliographical references and index.

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