Principles of services marketing /
By: Palmer, Adrian
Material type: BookPublisher: London : McGraw Hill, 2001.Edition: 3rd. ed.Description: xvi, 516 p. : ill. ; 24 cm.ISBN: 0077097483Subject(s): Marketing management | Service industries -- Marketing -- ManagementItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PA PR (Browse shelf) | Available | T0012603 |
Total holds: 0
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658.8 PA IN Introduction to marketing : theory and practice / | 658.8 PA IN Introduction to marketing : theory and practice / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / |
Includes bibliographical references and index.