Services marketing : integrating customer focus across the firm /
By: Zeithaml, Valarie A
Title By: Bitner, Mary Jo
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill, 2003.Edition: 3rd ed.Description: xx, 668 p. : ill ; 26 cm.ISBN: 0071199144Program: MARK270Subject(s): Service industries -- Marketing | Customer services | Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf) | Available | T0022900 |
Total holds: 0
Includes index.
MARK270