Strategic marketing management : planning, implementation and control /
By: Wilson, Richard Malcolm Sano
Title By: Gilligan, Colin
Material type:
BookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd ed.Description: xii, 867 p. : ill ; 29 cm.ISBN: 0750659386Program: MARK935Subject(s): Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WI ST (Browse shelf) | Available | T0031172 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WI ST (Browse shelf) | Available | T0031173 |
Total holds: 0
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| 658.802 WE MA Market segmentation : | 658.802 WE MA Market segmentation : | 658.802 WE SA Sales and marketing the six sigma way / | 658.802 WI ST Strategic marketing management : planning, implementation and control / | 658.802 WI ST Strategic marketing management : planning, implementation and control / | 658.802 WO ES Essential guide to marketing planning / | 658.802 WO MA The marketing plan handbook / |
Includes bibliographical references (p. [813] - 851) and index.
MARK935