Marketing : essential principles, new realities /
By: Groucutt, Jon
Title By: Leadley, Peter | Forsyth, Patrick
Material type: BookPublisher: London ; Sterling, VA : Kogan Page, 2004.Description: xviii, 540 p. : ill ; 25 cm.ISBN: 0749441143Subject(s): MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR MA (Browse shelf) | Available | T0025342 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8 GO SO Social media analytics strategy : | 658.8 GO TH This is marketing : | 658.8 GR FO Foundations of marketing / | 658.8 GR MA Marketing : essential principles, new realities / | 658.8 GR MA Mastering e-business / | 658.8 GR MA Marketing / | 658.8 GR MA Marketing / |
Includes bibliographical references (p. [521]-530) and index.