The art and science of marketing : marketing for marketing managers /
By: Dowling, Grahame R. (Grahame Robert)
Material type:
BookPublisher: Oxford : Oxford University Press, 2004.Description: xv, 441 p. : ill ; 24 cm.ISBN: 0199269610Other title: Art & science of marketing.Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DO AR (Browse shelf) | Available | T0025343 |
Total holds: 0
Includes bibliographical references and index.