Foundations of marketing /
By: Groucutt, Jon
Material type:
BookPublisher: New York : Palgrave Macmillan, 2005.Description: xxv, 400 p. : ill ; 25 cm.ISBN: 1403903271 (pbk.)Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR FO (Browse shelf) | Available | T0025349 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 GO PU Purple cow : transform your business by being remarkable / | 658.8 GO SO Social media analytics strategy : | 658.8 GO TH This is marketing : | 658.8 GR FO Foundations of marketing / | 658.8 GR MA Marketing : essential principles, new realities / | 658.8 GR MA Mastering e-business / | 658.8 GR MA Marketing / |
Includes bibliographical references (p. 379-387) and index.