Marketing strategy : a decision-focused approach /
By: Walker, Orville C
Title By: Gountas, John I | Mavondo, Felix T | Mullins, John W
Material type: BookPublisher: North Ryde, N.S.W. : McGraw-Hill, c2011.Edition: 7th ed.Description: xv, 352. : ill ; 26 cm.ISBN: 9780070171466Program: MARK935Subject(s): Marketing -- Management | Marketing -- Decision makingItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WA MA (Browse shelf) | Available | T0041976 |
Total holds: 0
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658.802 WA MA Marketing planning : a step-by-step guide / | 658.802 WA MA Marketing strategy : | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing finance : turning marketing strategies into shareholder value | 658.802 WE HO How to write a marketing plan / | 658.802 WE MA Market segmentation : |
Includes references and index.
MARK935 UOWD