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Marketing strategy : a decision-focused approach /

By: Walker, Orville C
Title By: Gountas, John I | Mavondo, Felix T | Mullins, John W
Material type: BookPublisher: North Ryde, N.S.W. : McGraw-Hill, c2011.Edition: 7th ed.Description: xv, 352. : ill ; 26 cm.ISBN: 9780070171466Program: MARK935Subject(s): Marketing -- Management | Marketing -- Decision making
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 WA MA (Browse shelf) Available T0041976
Total holds: 0

Includes references and index.

MARK935 UOWD

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