Enchantment : the art of changing hearts, minds, and actions /
By: Kawasaki, Guy
Material type:
BookPublisher: New York : Portfolio/Penguin, 2011.Description: xxiii, 211 p. : ill. ; 22 cm.ISBN: 9781591843795 (trade); 1591843790Subject(s): Persuasion (Psychology) in organizations | Persuasion (Psychology) | Influence (Psychology) | Marketing -- Psychological aspects | Management -- Psychological aspects | Persuasion (Psychology) | Marketing -- Psychological aspects | Management -- Psychological aspectsDDC classification: 658.8/0019
Summary:
Explores the mystery of influence in business and personal interactions, offering advice and strategies for earning the trust of colleagues and customers, overcoming entrenched habits, and urging them toward a change of heart.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.80019 KA EN (Browse shelf) | Available | T0041795 |
Total holds: 0
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| 658.8 ZI MA Marketing / | 658.8001 RE CO Reconnecting marketing to markets / | 658.80019 GE NE Neuromarketing in action : how to talk and sell to the brain / | 658.80019 KA EN Enchantment : the art of changing hearts, minds, and actions / | 658.80019 KI PS Psychological foundations of marketing : | 658.80019 PR EM Emotional intelligence and marketing | 658.80019 RA PS The psychology of marketing : cross-cultural perspectives / |
Explores the mystery of influence in business and personal interactions, offering advice and strategies for earning the trust of colleagues and customers, overcoming entrenched habits, and urging them toward a change of heart.
Includes bibliographical references (p. [191]-192) and index.
Adult Follett Library Resources.
Adult.