Connecting with consumers : marketing for new marketplace realities /
By: Kimmel, Allan J
Material type:
BookPublisher: Oxford : Oxford University Press, 2010.Description: xvi, 333 p. : ill. ; 26 cm.ISBN: 9780199556502; 0199556504 (hbk.); 0199556512 (pbk.); 9780199556519 (pbk.)Subject(s): Marketing | Marketing -- Technological innovations | Marketing -- Case studiesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KI CO (Browse shelf) | Available | T0042171 |
Total holds: 0
Includes bibliographical references (p. 305-324) and index.