Essentials of marketing research /

By: Kumar, V

Title By: Aaker, David A | Day, George S

Material type:

BookPublisher: New York : Wiley, c2002.Edition: 2nd ed.Description: xix, 553 p. : ill. (some col ; 27 cm.ISBN: 047141235X (pbk. : alk. paper)Program: MARK202Subject(s): Marketing researchDDC classification: 658.8/3

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Holdings ( 2 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.83 KU ES (Browse shelf)	Available		T0026130
REGULAR	University of Wollongong in Dubai Main Collection	658.83 KU ES (Browse shelf)	Available		T0026131

Total holds: 0

, Shelving location: Main Collection Close shelf browser

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Previous	658.83 KO MA Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /	658.83 KO QU Qualitative consumer & marketing research /	658.83 KU ES Essentials of marketing research /	658.83 KU ES Essentials of marketing research /	658.83 LE AD Leading edge marketing research : 21st-century tools and practices /	658.83 LU MA Marketing research /	658.83 MA BA Basic marketing research : applications to contemporary issues /	Next

Includes bibliographical references and index.

MARK202

UOWD Library

Essentials of marketing research /

By: Kumar, V

Title By: Aaker, David A | Day, George S

, Shelving location: Main Collection Close shelf browser