Strategic marketing /
By: Mooradian, Todd A
Title By: Matzler, Kurt | Ring, Lawrence J
Material type:
BookPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012.Description: xxiv, 384 p. : ill. ; 24 cm.ISBN: 9780137136971 (pbk.); 0137136978 (pbk.)Subject(s): Marketing -- Management | Strategic planning | Management and Business StudiesDDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MO ST (Browse shelf) | Available | T0030023 |
Total holds: 0
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| 658.802 MC MA Marketing plans : how to prepare them, how to use them / | 658.802 MO DO Does your marketing sell? : the secret of effective marketing communications / | 658.802 MO GL Global marketing and advertising : understanding cultural paradoxes / | 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MU MA Marketing management : a strategic decision-making approach / |
"International edition"--Cover.
Includes bibliographical references and index.
Formerly CIP. Uk