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Strategic marketing /

By: Mooradian, Todd A
Title By: Matzler, Kurt | Ring, Lawrence J
Material type: BookPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012.Description: xxiv, 384 p. : ill. ; 24 cm.ISBN: 9780137136971 (pbk.); 0137136978 (pbk.)Subject(s): Marketing -- Management | Strategic planning | Management and Business StudiesDDC classification: 658.802
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 MO ST (Browse shelf) Available T0030023
Total holds: 0

"International edition"--Cover.

Includes bibliographical references and index.

Formerly CIP. Uk

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