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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Title By: Bearden, William O, 1945- [Editor.] | Netemeyer, Richard G, 1956- | Haws, Kelly L
Material type: BookPublisher: Thousand Oaks : SAGE, c2011.Edition: 3rd ed.Description: xiv, 603 p. : ill. ; 30 cm.ISBN: 9781412980180Other title: Marketing scales : multi-item measures for marketing and consumer behavior research.Subject(s): Marketing research | Consumer behavior -- ResearchDDC classification: 658.8/3
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