Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Title By: Bearden, William O [Editor.] | Netemeyer, Richard G | Haws, Kelly L
Material type: BookPublisher: Thousand Oaks : SAGE, c2011.Edition: 3rd ed.Description: xiv, 603 p. : ill. ; 30 cm.ISBN: 9781412980180Other title: Marketing scales : multi-item measures for marketing and consumer behavior research.Subject(s): Marketing research | Consumer behavior -- ResearchDDC classification: 658.8/3Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.83 HA ND (Browse shelf) | Available | T0043881 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.