The market research toolbox : a concise guide for beginners /
By: McQuarrie, Edward F
Material type:
BookPublisher: Thousand, Oaks, Calif. : Sage Publications, c2006.Edition: 2nd ed.Description: xvi, 205 p ; 24 cm.ISBN: 1412913187 (cloth); 1412913195 (pbk.)Subject(s): Marketing research -- MethodologyDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MC MA (Browse shelf) | Available | T0026797 |
Total holds: 0
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| 658.83 MA RK Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / | 658.83 MC CO Contemporary marketing research / | 658.83 MC CO Contemporary marketing research / | 658.83 MC MA The market research toolbox : a concise guide for beginners / | 658.83 MC MA Marketing research essentials / | 658.83 MC MA Marketing research : the impact of the Internet / | 658.83 MC MA Marketing research essentials / |
Includes bibliographical references and index.