Powers of persuasion : the inside story of British advertising : 1951-2000 /
By: Fletcher, Winston
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2008.Description: 288 p., [16] p. of plates : col. ill. ; 25 cm.ISBN: 9780199228010; 0199228019Subject(s): Advertising -- Great Britain -- History -- 20th centuryDDC classification: 659.10941
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.10941 FL PO (Browse shelf) | Available | T0040411 |
Total holds: 0
Includes bibliographical references (p. [256]-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.