Lovemarks : the future beyond brands /
By: Roberts, Kevin
Material type:
BookPublisher: New York, NY : PowerHouse Books, 2005.Edition: 2nd ed., Expanded ed.Description: 245 p. : ill. (some col.) ; 25 cm.ISBN: 157687270X; 9781576872703Program: MARK938 TBS904 MARK922 MARK904Subject(s): Branding (Marketing) | Brand name products -- Forecasting | Advertising -- Brand name products | TrademarksDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 RO LO (Browse shelf) | Available | T0041095 |
Total holds: 0
Includes bibliographical references (p. 243) and index.
MARK938 TBS904 MARK922 MARK904