Normal view MARC view ISBD view

Managing media work /

Title By: Deuze, Mark [Editor.]
Material type: BookPublisher: Thousand Oaks, Calif. : SAGE, c2011.Description: xii, 307 p. ; 26 cm.ISBN: 9781412971249 (pbk.)Program: MMC910 MMC928; MMC927Subject(s): Mass media -- ManagementDDC classification: 302.23068 Online resources: Location Map
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
302.23068 MA NA (Browse shelf) Available T0044331
Total holds: 0

Includes bibliographical references and index.

Managing media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.

MMC910 MMC928

MMC927

Powered by Koha