Managing media work /
Title By: Deuze, Mark [Editor.]
Material type: BookPublisher: Thousand Oaks, Calif. : SAGE, c2011.Description: xii, 307 p. ; 26 cm.ISBN: 9781412971249 (pbk.)Program: MMC910 MMC928; MMC927Subject(s): Mass media -- ManagementDDC classification: 302.23068 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 MA NA (Browse shelf) | Available | T0044331 |
Includes bibliographical references and index.
Managing media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.
MMC910 MMC928
MMC927