Brand Bible : the complete guide to building, designing, and sustaining brands /
Title By: Debbie Millman [Editor.] | Rodrigo Corral [Editor.]
Material type: BookPublisher: Beverly, Mass. : Rockport Publishers, 2012.Description: 312 p. : col. ill. ; 23 cm.ISBN: 9781592537266; 159253726X; 9781610581981 (digital ed.)Other title: Complete guide to building, designing, and sustaining brands.Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.8/27Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR AN (Browse shelf) | Available | T0044493 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.827 BR AN The brand glossary / | 658.827 BR AN Brands and brand management : contemporary research perspectives / | 658.827 BR AN Brands and branding / | 658.827 BR AN Brand Bible : the complete guide to building, designing, and sustaining brands / | 658.827 BR AN Brands and brand management : contemporary research perspectives | 658.827 BR AN Brand mangement | 658.827 BR FO Football brands / |
Includes bibliographical references and index.